As the founder of Advetri Growth Ventures, a digital marketing and SEO company in Tamilnadu, I work with many businesses who ask me one common question: “Do backlinks still matter in 2024?”
My answer is simple—yes, they matter more than ever. Backlinks are like votes of trust from other websites. When trusted websites link to your page, Google sees your site as more valuable. But not all backlinks are equal. Some can boost your rankings while others may hurt.
In this blog, I will share 17 backlink strategies that I personally use for my clients across Tamil Nadu. Strategy number 7 is something that usually surprises most business owners. Let’s explore step by step.
What Makes a Backlink High Quality?
A good backlink is not just about quantity—it’s about quality and trust.
- Relevant: Links from websites related to your industry.
- Authoritative: Links from big, well-known platforms.
- Trusted: Links from sites that follow genuine practices.
For example, if a bakery in Tirunelveli gets a backlink from a popular food blog, that’s powerful. But if the same bakery buys links from spammy sites, it can damage rankings.
As a seo specialist in Tamilnadu, I always explain this difference before starting link building.
17 Proven Backlink Strategies
1. Guest Posting with Authority Blogs
Writing helpful articles for industry blogs builds strong backlinks and brand awareness. I’ve used guest posts to promote many local businesses successfully.
2. Skyscraper Technique 2.0
Take outdated popular content, make it better with fresh data, and reach out to websites linking to the old piece. They are more likely to link to your updated version.
3. HARO (Help A Reporter Out) Links
By sharing quick expert insights with journalists, I’ve secured backlinks from news sites. Reporters love genuine answers from business experts.
4. Broken Link Building
Find links on websites that no longer work. Suggest your content as a replacement. It’s a win-win—you help the site owner and get a backlink.
5. Resource Page Links
Educational websites, associations, and government pages often list useful resources. Getting your brand added to these lists can build lasting trust.
6. Podcast Guest Appearances
Joining podcasts as a guest builds credibility and earns backlinks from show notes. It’s also great for brand voice.
7. Local Community Partnerships (Surprise Strategy)
This is the strategy that often surprises people. Partnering with local Tamil Nadu businesses, schools, or NGOs gives you natural backlinks. For example, sponsoring an event in Tirunelveli can earn links from local news sites and organizations.
8. Digital PR Campaigns
Create newsworthy content—like surveys, data reports, or local stories—that journalists will naturally want to share.
9. Testimonials & Case Studies
Offer testimonials to tools and services you use. Many companies display them with backlinks.
10. Infographic & Visual Outreach
People love sharing visuals. A simple infographic explaining “SEO basics” can earn you links from blogs and schools.
11. Expert Roundups
Contribute quotes to roundup articles. It builds authority and backlinks at the same time.
12. Free Tools & Templates
Small tools, calculators, or checklists attract natural links because people find them useful.
13. Internal Linking
While not external, internal links within your website improve SEO and guide Google about your content structure.
14. Forum & Community Links
Participating in Quora, Reddit, and niche forums helps you share knowledge and attract links.
15. Sponsorships & Scholarships
Offering small sponsorships to colleges or hosting contests can bring high-quality .edu backlinks.
16. Influencer Collaborations
Work with micro-influencers in Tamil Nadu to co-author blogs. Influencers often link back to the published piece.
17. Link Reclamation
Sometimes, people mention your business name but don’t link. Reach out and request a link. Simple but effective.
Backlink Tactics That Don’t Work Anymore
While the above 17 strategies work well, there are a few practices you must avoid:
- Buying links from shady sites.
- Using link farms or private blog networks.
- Spamming blog comments with links.
As a company offering SEO services in Tamilnadu, I’ve seen many businesses penalized by Google because of these shortcuts. Always focus on natural methods.
My 2025 Backlink Action Plan
When I work with clients at Advetri Growth Ventures, here’s the simple action plan I follow:
- Research – Find the right opportunities with SEO tools.
- Outreach – Build genuine relationships and request links.
- Content – Create valuable content worth linking to.
- Tracking – Monitor backlinks to ensure they are safe and active.
This process has helped us grow multiple businesses across industries.
Why Choose Advetri Growth Ventures?
If you are searching for the best SEO agency in Tamilnadu, let me share why clients choose us:
- We don’t believe in shortcuts.
- We use proven strategies like the 17 above.
- We focus on local and global visibility.
- We track real results: traffic, leads, and conversions.
For example, one of our clients in Tirunelveli doubled their website traffic within six months simply by applying a mix of guest posts, community links, and PR campaigns.
When you work with me, you get more than just backlinks—you get a partner who understands your business growth.
Backlinks are not just links; they are votes of confidence. In 2024, building links that are relevant, authoritative, and trustworthy is the key to long-term ranking success.
At Advetri Growth Ventures, we help businesses across Tamil Nadu implement backlink strategies that work. If you’re ready to take your business to the next level, let’s connect today.
Reach out now and let’s start building backlinks that bring you real results.
