Digital Marketing Strategies Every Beginner Should Know

Today, every business needs to be online to grow. But many beginners struggle, about 70% fail because they skip the basics and try advanced tactics too soon. If you are a small business owner, freelancer or student just getting started, this guide will help you learn simple and effective digital marketing strategies that truly work.

At Advetri, one of the best digital marketing companies in Tirunelveli, we have helped hundreds of businesses grow online. So, let’s break down the 7 essential digital marketing strategies you need to know plus mistakes to avoid and how to get started today.

What is Digital Marketing?

Digital marketing simply means promoting your business online. Instead of relying on newspaper ads or billboards, you use the internet to reach customers through Google, Facebook, Instagram, emails and more.

Why does it matter? Because 90% of customers search online before buying. If people can’t see your business online, you’re losing chances to grow.

10 Proven Digital Marketing Techniques

7 Must Know Digital Marketing Strategies for Beginners

1. SEO (Search Engine Optimization)

• What it is: Helping your website show up higher on Google without paying.
• Why it works: Over half of all website visitors come from Google. If you’re not on page 1, customers won’t find you.
  
• How to start:
  • Use free tools like Google keyword planner to find easy keywords.
  • Write helpful blog posts (like this one).
  • Get local backlinks (e.g., from Tirunelveli business directories).
  • Pro Tip: Start with long tail keywords (e.g., “best digital marketing services in Tirunelveli”)—they’re easier to rank for.

2. Social Media Marketing

• What it is: Promoting your business on Facebook, Instagram, WhatsApp or YouTube.
  
• Why it works: Over 4 billion people use social media—your customers are already there.
  
• How to start:

• Pick one platform (e.g., Instagram for food businesses, Facebook for services).
• Post 3 times a week (mix of promotions + fun content).
• Run cheap ads (just ₹100/day can get leads).
• Pro Tip: Engage with comments people trust businesses that reply fast.

(Need help? Our social media advertising in Tirunelveli campaigns have boosted engagement by 200% for local shops.)

3. Content Marketing (Blogs & Videos)

• What it is: Creating useful content (blogs, videos, guides) that attracts customers.
  
• Why it works: Businesses with blogs get 55% more visitors.
  
• How to start:
  • Write simple “how-to” guides (e.g., “How to Start a Small Business in Tirunelveli”).
  • Post videos answering customer questions.
  • Pro Tip: Repurpose content turn a blog into a video or Instagram carousel.

4. Email Marketing

• What it is: Sending emails to customers (e.g., discounts, newsletters).
  
• Why it works: For every ₹1 spent, email gives ₹42 back
  
• How to start:
  • Collect emails via WhatsApp or website pop-ups.
  • Send weekly updates (e.g., new products, offers).
  • Pro Tip: Personalize emails—“Hi [Name], here’s a special offer just for you!”

5. Google Ads (PPC – Pay Per Click)

• What it is:You show ads on Google and only pay when someone clicks on them.
• Why it works: Instantly brings traffic (great for new businesses).
• How to start:
  • Set a small budget (₹500/week).
  • Target keywords like “digital marketing services in Tirunelveli”.
  • Pro Tip: Use negative keywords to avoid wasting money (e.g., exclude “free”).

6. Influencer Marketing

• What it is: Partnering with local influencers to promote your brand.
  
• Why it works: People trust recommendations from influencers they follow.
  
• How to start:
  • Find Tirunelveli-based influencers (even micro-influencers with 5K followers work).
  • Offer free samples in exchange for reviews.

7. Track Results (Analytics)

• What it is: Checking what’s working and what’s not
  
• Why it works: Avoid wasting money on strategies that don’t bring sales.
  
• How to start:
  • Use Google Analytics (free) to see website traffic.
  • Check Facebook/Instagram Insights for post performance.

Explore our Digital Marketing Expert Services

Common Beginner Mistakes to Avoid 

1. Spending too much on ads without testing → Start small (₹100/day).
2. Ignoring SEO → Even a simple blog can bring free traffic.
3. Posting randomly on social media → Be consistent (3x/week).
4. Not tracking results → Use free tools like Google Analytics.

*(We’ve audited 100+ websites—the #1 mistake? Not optimizing for local keywords like “SEO specialist in Tirunelveli”.)*

Which Strategy is Best for You?

• Low budget? → Start with SEO + Content Marketing.
• Need sales fast? → Try Google Ads + Email Marketing.
• Local business? → Social media + Influencers work great.

Still confused? Get a free 30 minute strategy session with Advetri’s experts we’ll help you pick the right plan!

Free Tools to Get Started

• Canva (Easy graphics for social media)
• Mailchimp (Free email marketing)
• Google Keyword Planner (Find keywords)

Want a shortcut? Download our free checklist: “Digital Marketing Starter Kit”

Start Today

You don’t need to be an expert just take action. Pick one strategy, try it for a month and track results.

And if you want fast results, let Advetri, the best digital marketing company in Tirunelveli handle it for you. From SEO to social media ads, we have helped businesses just like yours grow online.